Skincare Influencer Seeding Case Study in the United States

Oct 06, 2026

Contents

At a glance Campaign overview Content strategy Campaign results Key takeaways Explore more seeding case studies

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At a glance

In 2026, Jerry&Beanstalk, a subsidiary of Indent Corporation, ran a micro-influencer seeding campaign for skincare pads in the United States.

Objective: Show how the pads could be used for body exfoliation and strengthen purchase conversions ahead of Prime Day.
Content strategy: Position the pads for body texture care by demonstrating use on different areas of the body.
Results: A featured content piece exceeded 530,000 views. High-view content was then used in paid advertising to support sales.

Campaign overview

Item	Details
Category	Beauty
Product	Skincare pads
Campaign type	Micro-influencer seeding
Market	United States
Platforms	TikTok and Instagram
Year	2026
Objective	Strengthen purchase conversions ahead of Prime Day

Content strategy

Demonstrate use on different areas of the body

Creators showed the pads being used on multiple body areas, positioning the product for body texture care.

Start with the concern of rough skin texture

Creators first discussed concerns about rough skin texture, then introduced the product as a solution.

Campaign results

The three featured content pieces each exceeded 140,000, 150,000, and 530,000 views, respectively.

Top content	Creator followers	Views
1	8,600	Over 530,000
2	29,500	Over 150,000
3	4,700	Over 140,000

Key takeaways

The intended usage scenes appeared consistently across the content
- Real-use demonstrations communicated the product’s key selling points in an immediate, visual way.
Extend high-view content into paid advertising
- The brand expanded its advertising using content that had generated high view counts, translating the content’s reach into sales results.

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Contents

At a glance Campaign overview Content strategy Campaign results Key takeaways Explore more seeding case studies

Item

Details