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In 2025, Jerry&Beanstalk, a subsidiary of Indent Corporation, ran a micro-influencer seeding campaign for a beauty brand in the United States.
Objective: Expand organic reach and product awareness while sourcing high-quality content for advertising.
Content strategy: Open with unexpected wording and highlight the ampoule’s distinctive texture.
Results: 4.27 million total views, 68,000 likes, and 15,600 shares.
Item | Details |
|---|---|
Category | Beauty |
Product | Skincare ampoule |
Campaign type | Micro-influencer seeding |
Market | United States |
Platform | TikTok |
Year | 2025 |
Objective | Expand organic reach and awareness, and source content for advertising |
Hook viewers with “alien skincare”
The opening frame used the unexpected phrase “alien skincare” to capture attention.
Show the peptide threads up close
Creators demonstrated the product’s distinctive peptide threads directly on camera, making its unusual texture a visual focal point.
Communicate the key product benefits
The content highlighted the product’s benefits for firmness, pore care, and the appearance of wrinkles.
The campaign generated 4.27 million total views, averaging 71,000 views per content piece.
Metric | Result |
|---|---|
Total views | 4,270,000 |
Average views per content piece | 71,000 |
Total likes | 68,000 |
Total shares | 15,600 |
Figures as of August 2025.
Content | Creator followers | Views | Content approach |
|---|---|---|---|
1 | 13,900 | Over 1.6 million | Paired “POV: Korean skincare is living in 2050” with a texture demonstration on the back of the hand |
2 | 52,400 | Over 900,000 | Paired “Korean skincare went too far” with a close-up of the peptide threads |
3 | 15,600 | Over 170,000 | Showed the ampoule being dispensed from a dropper alongside the phrase “alien technology” |
A creator with 13,900 followers generated over 1.6 million views
The creator’s content reached an audience far beyond their follower count, exceeding 1.6 million views.
The planned hook appeared consistently across the featured content
All three featured pieces opened with wording built around futuristic or alien technology concepts.
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