💡
In 2025, Jerry&Beanstalk, a subsidiary of Indent Corporation, ran an influencer seeding campaign for a beauty brand in the United States.
Objective: Identify standout content, build organic awareness, and turn interest in the content into purchase conversions.
Content strategy: Visually highlight vivid color payoff and a glossy finish.
Results: One standout content piece reached 6 million views, with 38,000 likes, 9,400 saves, and 11,300 shares.
Item | Details |
|---|---|
Category | Beauty |
Product | Lip gloss |
Campaign type | Influencer seeding |
Market | United States |
Platform | TikTok |
Year | 2025 |
Objective | Identify standout content, build organic awareness, and connect content interest with purchase conversions |
Make the color and finish immediately visible
The content showcased vivid color payoff and a glossy texture so viewers could see the product’s appeal on screen.
Use color comparisons and makeup demonstrations
Shade comparisons and makeup looks helped communicate why viewers should choose the product.
Show the product in everyday use
Everyday application scenes were designed to build purchase interest and encourage conversions.
One standout content piece generated 6 million views during the campaign.
Metric | Result |
|---|---|
Creator followers | 79,400 |
Views | 6,000,000 |
Likes | 38,000 |
Saves | 9,400 |
Shares | 11,300 |
The content opened with “I want to share my favorite Hera lip gloss” before introducing the product.
Figures as of September 2025.
One standout content piece drove reach across the campaign
Content from a creator with 79,400 followers reached 6 million views, approximately 75 times the creator’s follower count.
Interest spread around the standout content
The leading piece helped expand organic awareness and purchase interest.
We’re looking for brands ready to grow with us. Let’s build your next success story together.
Book a meeting to explore more campaign examples and insights.