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In 2026, Jerry&Beanstalk, a subsidiary of Indent Corporation, ran a micro-influencer seeding campaign for a beauty brand in the United States.
Objective: Source high-quality content for advertising, with consistent execution across creators.
Content strategy: Use blotting paper before and after cleansing to show the difference in surface oil, then finish with a full makeup look.
Results: 430,000 total views, with the campaign’s content consistently reflecting the creative direction.
Item | Details |
|---|---|
Category | Beauty |
Product | Water cleanser |
Campaign type | Micro-influencer seeding |
Market | United States |
Platform | TikTok |
Year | 2026 |
Objective | Source content for advertising, with consistent execution and required scenes that communicate the product’s key selling points |
Open with a blotting paper demonstration
Creators used blotting paper in the opening scene to capture viewers’ attention.
Show a before-and-after comparison following cleansing
The content showed blotting paper picking up no visible oil after cleansing, creating a clear visual comparison.
Finish with a full makeup look
The final scene positioned the product as a morning cleanser that helps makeup adhere better to the skin.
The campaign generated 430,000 total views, averaging 14,000 views per content piece.
Metric | Result |
|---|---|
Total views | 430,000 |
Average views per content piece | 14,000 |
Total likes | 8,100 |
Total shares | 850 |
Figures as of May 2026.
The creative direction carried through consistently across creators
The content maintained a high standard of execution even when produced by different creators.
Connect the demonstration and makeup result in one sequence
From the blotting paper comparison to the final makeup look, each piece communicated a clear reason to use the product.
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