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In 2025, Jerry&Beanstalk, a subsidiary of Indent Corporation, ran a micro-influencer seeding campaign for a beauty brand in the United States.
Objective: Expand organic reach and product awareness while sourcing high-quality content for advertising.
Content strategy: Use clear before-and-after comparisons to communicate the product’s skin tone benefits quickly and visually.
Results: 6.32 million total views, 280,000 likes, and 70,500 shares.
Item | Details |
|---|---|
Category | Beauty |
Product | Inner beauty products |
Campaign type | Micro-influencer seeding |
Market | United States |
Platform | TikTok |
Year | 2025 |
Objective | Expand organic reach and awareness, and source content for advertising |
Keep the message focused on skin tone
The content focused on the product’s core skin tone benefit, presenting the message in a concise, easy-to-understand format.
Create a clear before-and-after contrast
Distinct before-and-after visuals highlighted the product’s benefits and gave viewers a clear reason to consider buying it.
Keep the videos moving
A fast-paced sequence was designed to reduce viewer drop-off and improve the content’s potential to go viral.
Metric | Result |
|---|---|
Total views | 6,320,000 |
Average views per content piece | 70,000 |
Total likes | 280,000 |
Total shares | 70,500 |
*Figures as of August 2025
Content | Creator followers | Views | Content approach |
|---|---|---|---|
1 | 2,000 | Over 2.4 million | Introduced the product with the phrase “14 thumbs up for glowy skin” |
2 | 3,400 | Over 160,000 | Presented the product while holding its packaging next to the face |
3 | 3,400 | Over 40,000 | Emphasized the result with the phrase “This glow? It started with just one thumbs up” |
Creators with only a few thousand followers can generate substantial reach
A creator with 2,000 followers produced content that exceeded 2.4 million views.
Viewers actively shared the content
The campaign generated 70,500 shares, approximately one-quarter of its 280,000 likes.
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