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In 2026, Indent Corporation ran an influencer seeding campaign for a skincare serum in South Korea ahead of its official launch.
Objective: Build awareness of a new serum before its official launch.
Content strategy: Highlight the product’s specifications alongside its comfortable feel on the skin.
Results: Approximately 5,717 views per content piece on average over about three weeks, with a top-performing piece exceeding 250,000 views.
Item | Details |
|---|---|
Category | Beauty — skincare |
Product | Skincare serum |
Campaign type | Micro-influencer seeding ahead of launch |
Market | South Korea |
Platform | |
Year | 2026 |
Objective | Promote the product before its official launch |
Lead with the product’s specifications
The content put the product’s “10 million shots of fourth-generation spicules” at the forefront.
Pair the specifications with a comfortable application experience
Creators showed how the serum felt during use alongside its specifications, helping distinguish it from other spicule skincare products.
Over approximately three weeks, the campaign averaged about 5,717 views per content piece. The three featured top-performing pieces each exceeded 80,000, 120,000, and 250,000 views, respectively.
Top content | Creator followers | Views | Content approach |
|---|---|---|---|
1 | 14,000 | Over 250,000 | Opened with a relatable concern: “Worried about skin irritation? You’re not alone.” |
2 | 11,000 | Over 120,000 | Used a news anchor concept |
3 | 18,000 | Over 80,000 | Paired the hook “Wait, did you say 10 million shots?” with footage of the serum being applied |
Make spicule skincare feel more approachable
A variety of real-use demonstrations helped lower the barrier to trying spicule skincare and created a library of content to support purchase decisions after launch.
Build awareness in the three weeks before launch
The campaign averaged approximately 5,717 views per content piece over about three weeks, expanding awareness ahead of the official launch.
Discover more of our influencer seeding campaigns.