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In 2026, Indent Corporation ran a global influencer seeding campaign in Japan for a range of three skincare products.
Objective: Position the three products as a complete solution for soothing, recovery, and skin barrier care.
Content strategy: Build a daily routine around serum pads in the morning, day cream during the day, and a night mask in the evening.
Results: 569,502 total views, averaging 5,753 views per content piece.
Item | Details |
|---|---|
Category | Beauty — skincare |
Products | Three skincare products: serum pads, day cream, and a night mask |
Campaign type | Global influencer seeding with creator visits |
Market | Japan |
Platform | |
Year | 2026 |
Objective | Position the range as a complete solution for soothing, recovery, and skin barrier care |
Connect all three products through a daily routine
The content followed a morning-to-night sequence: serum pads in the morning, day cream during the day, and a night mask in the evening.
Focus on real-use demonstrations
Creators emphasized footage of the products in use to communicate their benefits, rather than relying on explanations alone.
The final campaign content generated 569,502 total views, with an average of 5,753 views per content piece.
Metric | Result |
|---|---|
Total views | 569,502 |
Average views per content piece | 5,753 |
*Figures as of July 2026.
A creator with 1,989 followers generated over 110,000 views
One micro-influencer’s content exceeded 110,000 views despite a follower count of just 1,989.
Show how the products work together in a routine
By connecting each product’s role with its use throughout the day, the content encouraged audiences to consider using and purchasing the products as a complete routine.
Discover more of our influencer seeding campaigns.