Food and Beverage Influencer Campaign Case Study at a US Pop Up

Oct 04, 2026

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In 2026, Indent Corporation ran a global influencer campaign centered on creator visits to a brand’s pop-up booth in the United States.

Objective: Support the brand’s US launch and build awareness through booth visits during a concert period.
Content strategy: Have creators visit the booth and produce content timed around a popular idol act’s US concerts.
Results: A featured content piece exceeded 180,000 views, while comments expressed interest in visiting the booth and requests for launches in other countries.

Item	Details
Category	Food and beverage
Campaign type	Global influencer campaign with creator visits
Market	United States
Platforms	Instagram and TikTok
Year	2026
Objective	Support the US launch and build brand awareness

The campaign ran when interest in a popular idol act’s concerts in the United States was high.

Creators visited the booth in person and produced content to promote the products and build brand awareness.

The three featured content pieces each exceeded 50,000, 90,000, and 180,000 views, respectively.

Top content	Views	Content approach
1	Over 180,000	A booth-visit vlog beginning at the airport
2	Over 90,000	Content filmed with the products at the brand booth
3	Over 50,000	Pop-up location information using the caption “POP-UP’S IN LAS VEGAS”

Audience responses went beyond curiosity, expressing interest in tasting and purchasing the products themselves.

Responses included intentions to visit the booth and requests for the products to launch in viewers’ own countries.

Discover more of our influencer seeding campaigns.

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