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In 2026, Indent Corporation ran a global influencer seeding campaign in South Korea, sending products to creators ahead of the official local launch.
Objective: Promote new products before their official launch in South Korea.
Content strategy: Use a collaboration with a popular idol act and the products’ earlier US launch as audience hooks.
Results: Nearly 500 pieces of content were shared over approximately four weeks.
Item | Details |
|---|---|
Category | Food and beverage |
Products | A beverage and instant noodle package |
Campaign type | Micro-influencer seeding with product deliveries |
Market | South Korea |
Platform | |
Year | 2026 |
Objective | Promote the noodle and beverage products before their official launch in South Korea |
Use the idol collaboration as an audience hook
The collaboration story helped build interest in the products and strengthen their credibility.
Highlight the earlier US launch
The story of the products launching in the United States first helped build awareness and anticipation ahead of their official launch in South Korea.
Nearly 500 pieces of content were shared in approximately four weeks.
Views for the top-performing content ranged from over 50,000 to over 100,000.
Expand consumer touchpoints in a short period
Nearly 500 pieces of content over approximately four weeks broadened the brand’s initial reach among consumers in South Korea.
Build a content library for the launch in South Korea
Content from a variety of creators repeatedly brought the collaboration story and product experience to audiences.
Discover more of our influencer seeding campaigns.