Authentic content that makeseach piece go viral
Rather than virality across content, we create content that goes viral on its own, or content built for performance marketing.
A strategy that expects each piece to go viral
While viral seeding aims to create virality across content, authentic content aims for each individual piece of content to go viral.
Strength
Creators with a natural brand fit possess viral potential
When the right product angle is delivered through the right creator, an individual piece of content can take off and generate significant sales. Performance, however, depends heavily on the creator.
Limitation
Low replicability limits scalability
Because creators rely on their own stories, personalities, and unique strengths, their content is difficult for others to replicate. That makes the strategy hard to scale.
Exception
Chefs and Cookers
Occasionally, some creators achieve virality not through a unique personal story, but through pure content-planning ability.
- Chef
- A creator who develops a replicable content framework
- Cooker
- A creator who can reproduce that framework at scale
When a framework developed by aChefis replicated across multipleCookers,authentic content can evolve into a viral seeding strategy.
Package terms
A minimum volume and two options you can add when needed.
- Minimum volume
- From 20 pieces
Only a large pool of content with different selling points reveals what actually works in ads. One or two pieces cannot validate anything.
Usage rights clearanceOption
We clear secondary usage rights only for the content you will actually use. A usage-oriented strategy is built into the seeding plan from the start, which raises content quality and makes later usage agreements easier.
Performance marketingOption
indent can also run the performance marketing that puts the secured assets into paid ads.
30 minutes is enough
Tell us your product and goals, and we will recommend the right GIM approach with a realistic range of expected outcomes.